Linda McDonough

Linda is a Marketing Executive with 17 years experience in the financial services industry.

Prior to founding 50 Words LLC, Linda was Vice President, Marketing for the Revolving Credit Group of Textron Financial. In this role, Linda was responsible for leading a team of Strategy, Marketing and Communications professionals supporting Textron Financial’s eight Asset-Based Lending, Factoring and Distribution Finance Divisions.

Areas of expertise include:

  • Strategic & Tactical Marketing Planning and Execution
  • Identifying and Documenting Customer Needs
  • Customer Retention Strategies
  • Segmentation Analysis
  • Market Opportunity Identification & Positioning
  • Creative Branding & Marketing Communications
  • Researching and Launching New Products to the Marketplace
  • Multi-Channel Sales & Marketing Strategies
  • Forging Strong Relationships with External Business Partners
  • Management and Oversight of Vendor Relationships
Lisa Rubano-Volansky

Lisa is a sales and marketing professional with 25+ years experience across a wide breadth of industries.

Prior to joining 50 Words LLC, Lisa was a Senior Marketing Specialist for the Revolving Credit Group of Textron Financial. In this role Lisa was responsible for oversight of Marketing Communication activities and measurement systems supporting Textron Financial’s Asset-Based Lending and Factoring Divisions. Additionally, she was responsible for market research, planning and oversight of Customer Councils as well as management of the divisional Customer Satisfaction and Loyalty Management process. Prior to joining Textron Financial Corporation, Lisa worked in retail banking at PNC Bank as a Community Branch Manager.

Areas of expertise include:

  • Marketing Plan Execution and Measurement Systems
  • Customer Communication Strategies
  • Competitor Analysis
  • Segmentation Analysis
  • Market Research
  • Customer Needs Understanding
  • Vendor Management
Marilynn Tucker

Marilynn is a Marketing Professional with over 20 years experience in the analysis of financial, retail and healthcare industries.

Prior to 50 Words LLC, Marilynn was Marketing Director at Textron Financial. In this role, Marilynn was responsible for the development and execution of the company wide customer satisfaction program. In addition she managed the integration of web, loan and sales system data as well as internal & external marketing data into a central Data Warehouse where she researched customer behavior and analyzed financial trends.

Areas of expertise include:

  • Sales and Marketing Data Warehousing
  • Customer Satisfaction and Loyalty Programs
  • Identifying and Analyzing Customer Needs
  • Segmentation Analysis
  • Market Research
Tiffany Dipalma-Kearney

Tiffany is a marketing professional with 13 years experience in the pharmaceutical, staffing, publishing and financial services industries.

Prior to joining 50 Words LLC, Tiffany was a Senior Marketing Operations and Events Specialist for Textron Financial. In this role, Tiffany was responsible for planning, budget management, and execution of tradeshows, events and company sales meetings. Other responsibilities included the implementation and management of Salesforce.com instance for a 25+ person user group. Prior to joining Textron Financial, Tiffany held marketing positions with Cahners Business Information and Wyeth-Ayerst Women’s Health Care Marketing Group.

Areas of expertise include:

  • CRM Implementation and Administration
  • Event Planning, Execution and Management
  • Tradeshow Planning, Execution and Management
  • Meeting Planning & Facilitation